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ARTTREK,
A NEW APPROACH IN SHOWING AND SHARING ART

New technologies invite new ideas as well as new approaches in showing contemporary art.
Users are introduced to such media with new expectations, and a wide range of varied knowledge
and understanding.

ARTTREK designs projects that encourages greater engagement with modern and contemporary art
and offers new ways of seeing the art world.

Museums have the duty to establish a constant dialogue with the community
and with a combination of on-site and virtual activities
will lead them to mantain a lasting relationship with diverse audiences.

We should consider that museums' collections & exhibitions need to promote themselves too
in order to gain visitors as well as donations, funding and sponsors.

For these reasons ARTTREK has developed three different lines of creative solutions:

REALITY EXHIBITIONS ONLINE
Interactive & Multimedia Tour through an art venue where various visitors share simultaneously a visit online

AUGMENTED REALITY
Technology based on the insertion of virtual objects inside a real environment
to enjoy with mobile gadgets inside Museums or Art Galleries

INTERACTIVE GAMES ONLINE
A media to deliver Museums and Art Galleries information through entertainment